Advertise With Us.

Our readers are your next clients.

We deliver directly to every occupied household in the Village of Cumberland, a distinct and engaged residential community within the Comox Valley. Read on to find out why you should reach them through the The Cumberlander.

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THE NEWSPAPER X-FACTOR

A Unique Relationship with Your Audience

Unique Audience Relationship

TRUST is built Offline

  • Online sites are crowded and many advertisers are untrusted.
  • Digital ads can be blocked.
  • Many small businesses do not have the time, skill, or patience to run effective digital campaigns. A monthly print buy is simple: pick size, send message, be seen.
  • No dashboards, no boosted posts, no algorithm guessing. Just a clear local presence.

who loves local NEWS?

  • Civically and locally engaged residents.
  • Household decision makers.
  • You’re not just buying space. You’re being seen as part of the local community.
  • More than three-quarters (81%) of printed newspaper
    readers believe it is important to support the advertisers in
    their local newspapers according to News Media Canada.

WE STICK AROUND

  • A monthly that will sit in cozy corners and busy kitchen tables for weeks on end.
  • With a premium on design, your ad isn’t fighting a thousand distractions. It appears in a quieter, more trusted space.
  • A deliberate read: monthly print reaches people when they’re paying attention, not just scrolling past.

Household penetration

  • You’re buying direct access to local households, not hoping an algorithm serves your ad.
  • This is not throwaway advertising. It places your business inside a premium local product.
  • Monthly print is ideal for businesses that want to become familiar, trusted names.

Young Families

  • Reach Cumberland’s young-family core. One in five residents is under 15, and the village skews younger overall, with a median age of about 39. Most children in census families live in two-parent homes, pointing to stable, family-stage spending across groceries, kids’ activities, trades, vehicles, health, pets, food, and local services.

Young Families

Reach Cumberland’s young family core. One in five residents is under 15, and the village skews younger overall, with a median age of about 39. Most children in census families live in two-parent homes, pointing to stable, family-stage spending across groceries, kids’ activities, trades, vehicles, health, pets, food, and local services.

DATA BACKS THIS UP

From Recent Studies

53%

Block Digital ads

More than half of Canadians respond to digital advertising with ad blockers, primarily on computers and to a lesser degree on tablets and phones .
–News Media Canada, 2025


Millennials are the strongest blockers at 62%
–News Media Canada Factcheet

81%

SUPPORT LOCAL ADVERTISERS

More than three-quarters of printed newspaper readers believe it is important to support the advertisers in their local newspapers. More than half (52%) read for advertising including flyers
–News Media Canada, 2025

65%

REGARD ADS HIGHLY

65% of small town and small city residents* say advertising for local businesses is the most important type of local information.
–IPSOS | Public Policy Forum, 2025

AUDIENCE SNAPSHOT

Who Lives Here

MARKET Size/Households

  • 4,380 Population
  • 1,840 Households
  • Average household size: 2.4

Age Profile

  • Median age: 39.2 (average: 39.3)
  • 0–14 years old – 20.0%
    15–64 years old – 64.8%
    65+ years old – 15.3%

Income

  • Median household total income (2020): $86,000
  • Average household total income (2020): $94,200

Housing Realities

  • 1,195 Single-detached
    255 Duplexes/apartments
    145 Row houses
    145 Semi-detached
  • 1,325 Owner households
    515 Tenant households
  • Median value of dwellings: $650,000

MARKET HIGHLIGHTS

Small Town, Big Valley Reach

  • Most Cumberland residents work across the Comox Valley, with 68% commuting elsewhere in the region. That makes Cumberland households more than a village audience, they are an active regional consumer market. For advertisers, this means reaching a defined local segment with Valley-wide spending habits.

Skilled Households, Everyday Buyers

  • Cumberland’s workforce is led by health care, construction, professional services and public-sector employment, pointing to a community of skilled workers, homeowners and household decision-makers. A readership well aligned with home services, retail, health and financial products.

Top Employment Sectors of Cumberland Residents

Cumberland households are anchored by stable, skilled employment sectors. Health care, construction, professional services and public-sector employment form the core of the resident workforce.

Source: 2021 Census / Village of Cumberland labour-force data.

AUDIENCE SNAPSHOT

Who Works Here

Many people who work in Cumberland live elsewhere in the region. Newspapers make their way around the breakroom and folded into backpacks.

Source: Statistics Canada, Canadian Business Counts (June 2025)

Workforce At a Glance

  • A micro-business town (1–4 employees dominate)
  • Diversified at the small scale
  • Construction and health care anchor larger employer tiers

Cumberland workers are owner-operators and small teams who benefit from hyperlocal visibility.

1–4 employees
████████████████████████████ 75

5–9 employees
████████ 25

10–19 employees
██████ 18

20–49 employees
█████ 15

50+ employees
██ 6

  • A micro-business town (1–4 employees dominate)
  • Diversified at the small scale
  • Construction and health care anchor larger employer tiers

Cumberland workers are owner-operators and small teams who benefit from hyperlocal visibility.

DISTRIBUTION & REACH

Door to Door

Hand delivered right to the doorstep of every house in Cumberland, the third week of every month.